I am specifically talking about branding your Etsy shop, but a lot of these tips would be applicable to branding your blog as well. Now I am no expert, but I did try to sit in on a lot of the Etsy workshops they recently held. If you missed them I believe they will be making them available soon on Etsy's Online Labs. Here is a link to one article and video they shared on building your brand.
3) Can you define your style? You should be able to define your style easily. For me that is affordable whimsical jewelry. If you can't sum up your style in only a few words, then you might not have a strong brand.
4) Is your banner cohesive with your shop items and style? Your banners colors and style should pair well with the rest of your shop. This applies to bloggers as well.
5) Do your shoppers know who you are? Don't be afraid to share your story. Shoppers like to know the person they are buying from. If you don't have any information on your profile, that can be off putting to many shoppers. I recommend sharing a little about yourself on your profile and your shop announcement. I also recommend having a real profile pic of you to use as your avatar, as opposed to a generic pic that shoppers can't connect with. This certainly applies to bloggers as well.
6) Does your packaging represent you well? Your branding should continue after the sale with a cohesive business card and packaging.
To celebrate all the work I just put into making my shop a more cohesive brand, I would like to offer you all a huge discount. Use coupon code "BRAND" to get 30% off my already low prices!
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