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Saturday, March 31, 2012

Building Your Brand

Ring Miniature Floral  Art Antique BronzeRings Tea Pot  Collectible Miniatures (Your choice of color)Bobby Pins Tea Cups and Plates (Your choice of color)Ring Tea Cup Collectible Miniatures (Your choice of color)Earrings Great Pumpkin Charlie BrownEarrings Silver Starfish Your Choice of Style
Bracelet Real PearlsRing Dessert Love (your choice of flavor/color)Earrings Ice Cream Cone Cuties Pretty Please with a Cherry On Top

Today I want to talk about branding!

 I am specifically talking about branding your Etsy shop, but a lot of these tips would be applicable to branding your blog as well.  Now I am no expert, but I did try to sit in on a lot of the Etsy workshops they recently held.  If you missed them I believe they will be making them available soon on Etsy's Online Labs.  Here is a link to one article and  video they shared on building your brand.  
What I took away from the workshop was that it is very important to not only have great pics in your shop, but a cohesive look to your shop as well.  

Questions to ask yourself about branding:

1) Are the items in my shop cohesive?  No they don't all have to be the same.  For example if you are a vintage shop, you will carry possibly a wide variety of vintage items, but in general are those items all appealing to a similar type shopper.  Could you envision a real boutique filled with your items.  You are essentially creating an online boutique for shoppers.  When branding it's OK not to appeal to everyone, your shop can and should be unique and have a specific group of shoppers in mind.  For me I would say my jewelry is going to appeal to ladies and women with a passion for whimsical style.  I think when blogging too, it's important to know who your audience is, and what type of reader you are hoping to attract. 

2) Are the first photos in my shop front cohesive?  Now if you are shooting a variety of different items, you might think how can they be cohesive. Here is the trick, keeping the same models, props, and backgrounds in each shot, will lead to a cohesive feel.  Now I have a ton of pics in my shop, but you will find the first image I have used for each item is all shot on the same background. No you don't need to use the same background for every shot, but you do want to have a similar mood in each pic, leading towards a cohesive feel.  If shoppers can start to easily pick out your items in the Etsy gallery, just by the look of your picture, then you are doing a great job of branding yourself. I chose to use a soft fluffy baby blanket to shoot all of my jewelry on.  I felt it would create texture and provide a nice background to let my jewelry pop off the page.  It also brands well with my name "TLC Creations".  Besides the jewelry I make with Tender Loving Care what else deserves TLC, babies of course.  I have really noticed that many of the shops Etsy chooses to feature have a nice white background. They also stated to be featured you must have a cohesive shop!  This certainly applies to bloggers too, do your buttons, adds, banners, backgrounds feel cohesive?

3) Can you define your style?  You should be able to define your style easily.  For me that is affordable whimsical jewelry.  If you can't sum up your style in only a few words, then you might not have a strong brand.

4) Is your banner cohesive with your shop items and style?  Your banners colors and style should pair well with the rest of your shop.  This applies to bloggers as well.

5) Do your shoppers know who you are? Don't be afraid to share your story. Shoppers like to know the person they are buying from.  If you don't have any information on your profile, that can be off putting to many shoppers.  I recommend sharing a little about yourself on your profile and your shop announcement. I also recommend having a real profile pic of you to use as your avatar, as opposed to a generic pic that shoppers can't connect with.  This certainly applies to bloggers as well.

6) Does your packaging represent you well? Your branding should continue after the sale with a cohesive business card and packaging.

To celebrate all the work I just put into making my shop a more cohesive brand, I would like to offer you all a huge discount.  Use coupon code "BRAND" to get 30% off my already low prices!

Shop TLC Creations


  1. Sounds like so much work...come brand my shop. K thanks. :)

  2. Mindie, thanks so much for talking about Etsy and branding. I have found this very useful. As a new business I have struggled on whether or not I should take the Etsy jump or not. While I still have not decided just yet I found your write-up very informational and helpful! Thanks! :)

  3. I am inviting you to come and be part of my blog hop:

  4. Good info for Etsy and blogs. Thanks for sharing at the Rock 'N Share!


  6. Thank you for your words of wisdom.
    ~Amy @ Permanent Kisses

  7. This is such a great post! Thank you so much for all of the great info! I would love it if you could link it up to Fantabulous Friday going on now!

    Hope to see you there!

  8. This was really nice to read. Sometimes I think I'm not diversified enough, but maybe it is good to have some cohesiveness!

    Thanks for linking this up!

  9. Thanks for the tips Mindie! I just started my Etsy shop so I need all the tips I can get:)

  10. Hi Mindie: I'm Connie at, a new GF friend. I would love it if you stopped by and be my friend.
    Thanks for the great tips, I'll be needing them.

  11. This is such a fun post! We hope you'll be back to our "Strut Your Stuff Saturday". We loved having you! -The Sisters

  12. These are really great, helpful tips Mindie! I need to come up with a standard place to shoot my photos. Thanks for sharing this and for linking at Shine on Fridays!

  13. ver informative post.. Thanks for linking up at friday fun party..

  14. Thanks for this Mindie! I'll be passing it along to some friends who have just opened etsy shops!

    Thanks for linking up at D2F! This week's party is live!

    Have a lovely weekend! :)

    Amy @ Sugar and Spice


Mathew 7:12
So in everything, do to others what you would have them do to you.