This is a Sponsored post written by me on behalf of Allstate for SocialSpark. All opinions are 100% mine.
I hope you took just a few seconds to watch the new Allstate video. I found it really moving, and relevant in todays crazy modern world. Sometimes worries and stress can get in the way of us enjoying the "Good Life" we deserve. In todays crazy society, one with terrorists who strive to put fear in our hearts, and make us afraid to enjoy life, Allstate wants us to relax. Allstate’s “Good Hands for the Good Life” is a new and different approach for an insurance company. Often insurance companies try to scare you into buying insurance. Allstate knows far to well we have plenty of worries and stress already in our lives. We don't need an ad campaign to bring us down any further. In other words Allstate wants you and I to have the "Good Life". They want us to be worry free, and one step towards doing that is knowing you are protected.
I personally enjoy this voice of optimism and celebration versus fear. The Allstate brand commercial tells the story of how there are risks everywhere, but we as people don’t let it hold us back from making our lives good. Shortly after the Boston Marathon act of terror, I asked my husband, who is a Liaison against terrorism for the state, why we still hold events even when terrorism is anticipated. What he said I will never forget. He told me if we canceled every event that a threat was suspected at, we would never have another Game Day, marathon, parade, or concert. By cancelling these celebratory events and living in fear, we are letting the evil doers of the world win. That's what terrorist want, they want us to live in fear, and we can't let them win. Allstate is an insurance company that knows we can't live in fear. They work everyday to make our lives better. Allstate believes in the notion of the Allstate Good Life. They know that our happiness is contingent on healthy communication, celebrating good times, and living our lives as we choose. You won't find the "Good Life" while hiding in fear. Here is to living our lives stress and worry free.